What Is It?:

Advertising is a way of modeling the mind. Students examine consumer behavior and consumer-oriented messages, as well as the history of advertising and advertising research methods. They look at advertising as a reflection of social structure, an art form, and even a basis for community. Advertising draws upon insights from psychology, sociology, history, literature, and anthropology. Requirements in statistics and economics lay the foundation for advertising research.

For more information, visit the Department of Advertising

Courses That Introduce the Major:

  • ADV 199—Open Seminar
  • ADV 150—Introduction to Advertising

Students should consult with an academic advisor regarding course selection prior to the advanced registration period.

Possible Career Opportunities:

  • Creative Services
  • Development
  • Direct Marketing
  • Focus Group Moderation
  • Fundraising
  • Health Communications
  • Market Research
  • Marketing
  • Media Relations
  • Public Relations
  • Publishing
  • Sales

Common Career Titles Related to this Major:

(Some careers may require education beyond an undergraduate degree)

  • Advertising Account Assistant
  • Advertising Copywriter
  • Advertising Media Planner
  • Copywriter
  • Corporate Communication Specialist
  • Creative Director
  • Customer Service Representative
  • Graphic Designer
  • Market Research Assistant
  • Promotion Coordinator
  • Public Affairs Coordinator
  • Public Relations Officer

Enhancing Your Academic Experience:

  • Participating in undergraduate research
  • Applying for a study abroad experience
  • Utilizing resources of The Career Center
  • Joining a Registered Student Organization (RSO) related to this major, such as:
    • American Advertising Federation at the University of Illinois: offers professional development opportunities in advertising through a nationally accredited organization.
    • JAMS of the College of Media: unites students across majors in the College of Media.  Students of all years and majors – even those outside the College of Media –  are welcome to join to gain more knowledge about the college, work on a variety of different media projects, form new friendships with a diverse group of students, and enrich leadership skills.

Related Skills:

  • Analytical thinking
  • Communication skills
  • Creative
  • Initiative
  • People skills
  • Teamwork

Further Information:

For more information on what you can do with a major in Advertising, visit The Career Center’s webpage: What Can I Do With This Major.

There are several professional organizations dedicated to Advertising.  Their websites might be able to provide a glimpse in the world of Advertising.  These organizations include American Association of Advertising Agencies and American Advertising Federation.

For more information on the classes needed for a degree in Advertising, visit Undergraduate Programs.