Marketing

What Is It?:

Marketing encompasses business activities directly related to the process of placing meaningful assortments of goods and services in the hands of the consumer. It is concerned with the efficient performance of marketing activities and their effective coordination with other operations of the firm. Initially, students graduating with this concentration are qualified for entry-level positions in marketing, sales, and marketing research. They may be selling consumer goods to retailers and wholesale industrial goods to manufacturing or services to consumer and business users.

For more information, please visit the Department of Business Administration

Courses That Introduce the Major:

  • Pre-College of Business Coursework
    • ECON 102—Microeconomics Principles
    • ECON 103—Macroeconomics Principles
    • MATH Sequence (see website for options)
    • CS 105—Introduction to Computing: Non-Tech

Students should consult with an academic advisor regarding course selection prior to the advanced registration period.

Possible Career Opportunities:

  • Account Representative
  • Advertising Executive
  • Art Director
  • Bank Officer
  • Buyer
  • Claims Adjuster or Examiner
  • Consumer Loan Officer
  • Credit Manager
  • Credit or Loan Administrator
  • Customer Service Manager
  • Distribution Manager
  • Financial Planner
  • International Marketer
  • Investment Manager
  • Lobbyist
  • Marketing Director
  • Marketing Planner
  • Marketing Researcher
  • Packaging Specialist
  • Product Manager
  • Promotions Director
  • Product Analyst
  • Public Relations Manager
  • Purchasing Agent
  • Media Planner
  • Merchandising Manager
  • Sales Manager
  • Sales Representative
  • Specialty Advertising
  • Wholesale Salesperson 

Enhancing Your Academic Experience:

  • Participating in undergraduate research
  • Applying for a study abroad experience
  • Utilizing resources of The Career Center
  • Joining a Registered Student Organization (RSO) related to this major, such as:
    • American Marketing Association: Provides business students with the opportunity to take part in marketing activities and listen to professional speakers.
    • Krannert Center Student Association: Promotes and celebrates the arts by providing volunteer opportunities and activities that unite those who appreciate the arts throughout the Krannert Center for the Performing Arts, the University of Illinois, and larger communities.

Related Skills:

  • Ability to work well with people of differing personalities and background
  • Ability to make appropriate decisions and sound judgments
  • Ability to persuade and influence others
  • Possess a good understanding of vocabulary and have effective communications skills
  • Good knowledge of marketing techniques and consumer products and needs
  • Ability to solve problems
  • Physical stamina and emotional well-being
  • Aptitude for selling

Further Information:

For more information on what you can do with a major in Marketing, visit The Career Center’s webpage: What Can I Do With This Major.

There are several professional organizations dedicated to Marketing.  Their websites might be able to provide a glimpse in the world of Marketing. Check out the American Marketing Association and The American Advertising Federation

For more information on the classes needed for a degree in Marketing, visit Undergraduate Programs.