Computer Science & Advertising

Major Description

Facing the increasing dominance of technology companies such as Facebook and Google in advertising, the CS+ADV degree is aimed at preparing students for a career in the new digital advertising ecosystem. In this new ecosystem, successful careers not only involve understanding and applying concepts in Computer science (e.g. “big data”; "automation", “real-time systems") to different aspects of Advertising but also infusing a strategic and creative thinking in the design and creation of new technologies. Students in CS+ADV will graduate with a thorough understanding of the CS core and a new advertising curriculum adapted to the emerging digital advertising space. Armed with this interdisciplinary learning experience, graduates of the CS+ADV program will be attractive to large advertising agencies, leading brands, and digital media and technology companies.

Courses That Introduce the Major:
  • CS 125 - Introduction to Computer Science
  • CS 173 - Discrete Structures
  • CS 225 - Data Structures
  • MATH 220/221- Calculus/Calculus I
  • ADV 150 - Introduction to Advertising 
Possible Career Opportunities:
  • Computer Programmer
  • Data analyst
  • Marketing Coordinator
  • Media Buyer
  • Public Relations Director
  • Software Engineer
  • Web designer