Effective Fall 2025, DGS will become the Division of Exploratory Studies. Same mission; new name.


Major Description

Marketing encompasses business activities directly related to the process of placing meaningful assortments of goods and services in the hands of the consumer. It is concerned with the efficient performance of marketing activities and their effective coordination with other operations of the firm. Initially, students graduating with this concentration are qualified for entry-level positions in marketing, sales, and marketing research. They may be selling consumer goods to retailers and wholesale industrial goods to manufacturing or services to consumer and business users.

Courses That Introduce the Major:
  • BADM 320- Principles of Marketing 

Students should consult with an academic advisor regarding course selection prior to the advanced registration period.

Possible Career Opportunities:

Marketing majors start in entry-level positions in marketing, sales, market research, and more. 

  • Ability to work well with people of differing personalities and background
  • Ability to make appropriate decisions and sound judgments
  • Ability to persuade and influence others
  • Possess a good understanding of vocabulary and have effective communications skills
  • Good knowledge of marketing techniques and consumer products and needs
  • Ability to solve problems
  • Physical stamina and emotional well-being
  • Aptitude for selling
  • Account Representative
  • Advertising Executive
  • Art Director
  • Bank Officer
  • Buyer
  • Claims Adjuster or Examiner
  • Consumer Loan Officer
  • Credit Manager
  • Credit or Loan Administrator
  • Customer Service Manager
  • Distribution Manager
  • Financial Planner
  • International Marketer
  • Investment Manager
  • Lobbyist
  • Marketing Director
  • Marketing Planner
  • Marketing Researcher
  • Packaging Specialist
  • Product Manager
  • Promotions Director
  • Product Analyst
  • Public Relations Manager
  • Purchasing Agent
  • Media Planner
  • Merchandising Manager
  • Sales Manager
  • Sales Representative
  • Specialty Advertising
  • Wholesale Salesperson 
Enhancing Your Academic Experience:
  • Applying for a study abroad experience
  • Utilizing resources of The Career Center
  • Joining a Registered Student Organization (RSO) related to this major, such as:
    • American Marketing Association: Provides business students with the opportunity to take part in marketing activities and listen to professional speakers.
    • Krannert Center Student Association: Promotes and celebrates the arts by providing volunteer opportunities and activities that unite those who appreciate the arts throughout the Krannert Center for the Performing Arts, the University of Illinois, and larger communities.
Further Information:

There are several professional organizations dedicated to Marketing.  Their websites might be able to provide a glimpse in the world of Marketing. Check out the American Marketing Association and The American Advertising Federation.