Major Description

Advertising is a way of modeling the mind. Students examine consumer behavior and consumer-oriented messages, as well as the history of advertising and advertising research methods. They look at advertising as a reflection of social structure, an art form, and even a basis for community. Advertising draws upon insights from psychology, sociology, history, literature, and anthropology. Requirements in statistics and economics lay the foundation for advertising research.

Courses That Introduce the Major:
  • ADV 150 - Introduction to Advertising
  • ADV 175 - Diversity in Advertising

Students should consult with an academic advisor regarding course selection prior to the advanced registration period.

Possible Career Opportunities:

Advertising graduates are prepared to become not only practitioners, but also leaders in the quickly changing advertising industry. They are introduced to the structure, issues and language of the industry and then exposed to the analytical tools and critical thinking skills needed to succeed.

  • Analytical thinking
  • Communication skills
  • Creative
  • Initiative
  • People skills
  • Teamwork
  • Advertising Account Assistant
  • Advertising Copywriter
  • Advertising Media Planner
  • Copywriter
  • Corporate Communication Specialist
  • Creative Director
  • Customer Service Representative
  • Graphic Designer
  • Market Research Assistant
  • Promotion Coordinator
  • Public Affairs Coordinator
  • Public Relations Officer

Some careers may require education beyond an undergraduate degree.

Enhancing Your Academic Experience:
  • Participating in undergraduate research
  • Applying for a study abroad experience
  • Utilizing resources of The Career Center
  • Joining a Registered Student Organization (RSO) related to this major, such as:
    • American Advertising Federation at the University of Illinois: offers professional development opportunities in advertising through a nationally accredited organization. 
    • Public Relations Student Society of America (PRSSA): The Illinois Chapter of PRSSA provides its members with opportunities with our student-run PR agency — working with real clients every semester, the Roger Ebert Film Festival internship — putting together an entire PR campaign for the festival, and our annual networking trip to Chicago.
    • The Fashion Network: The Fashion Network is a student group that helps students interested in fashion get connected. The group explores all aspects of the fashion industry and creates projects to be implemented on campus.
Further Information:

There are several professional organizations dedicated to Advertising.  Their websites might be able to provide a glimpse in the world of Advertising.  These organizations include American Association of Advertising Agencies and American Advertising Federation.